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[Photo courtesy of the Korea Fashion Association, hosting a seminar with industry experts]

The '2025 Trend Fair (TREND FAIR 2025)', hosted by the Ministry of Trade, Industry and Energy (Minister Kim Jeong-gwan) and organized by the Korea Fashion Association (President Sung Rae-eun), concluded successfully on August 20-21, with over 2,500 global buyers and press attendees. The event is praised for significantly enhancing the overseas network of domestic fashion brands and boosting the potential for emerging brands to enter the global market.

#Strategy to Invite Global Buyers... Countdown to Contracts

[Photo courtesy of the Korea Fashion Association, scene from the '2025 Trend Fair' held at The Platz, COEX Seoul, where buyers engage in business consultations with participating brands]

This year's Trend Fair focused on securing brand distribution channels by inviting a wide range of buyers, from high-end boutiques in Japan and Greater China to online platforms like Taobao at affordable prices. Notably, the general manager of the multi-art shopping space 'K11', a leader in the luxury markets of Hong Kong and Shanghai, and the buying director of 'CLUB DESIGNER TAIPEI' showed great interest in the participating brand 'BONBOM', stating, "The exhibition consultations are highly likely to lead to contract orders," raising expectations.

#Potential for Emerging Brands to Enter Overseas Markets Confirmed

For emerging brands, this Trend Fair served as a practical stage to accelerate their entry into the global market. Rosy Xia, director of 'Galeries Lafayette Shanghai', remarked, "It was an opportunity to see a variety of Korean brands in one place," and evaluated ▲Wednesday Oasis ▲Sionde as having distinct stories and identities, making them highly competitive globally. Additionally, numerous brands like ▲Second Armoire ▲Rii ▲The Yeom ▲Epingler ▲Ohesio received positive feedback from buyers, opening possibilities for future overseas order expansions.

#Anticipation for Korean Fashion's Global Leap

Sung Rae-eun, president of the Korea Fashion Association, stated, "This Trend Fair held great significance as emerging brands could directly communicate with overseas distribution channels, proving their competitiveness in the global market and seeking new opportunities." She added, "Next year, we will diversify the buyer network and proactively respond to changes in the global market environment to continuously expand the influence of Korean fashion on the world stage."

[Photo courtesy of the Korea Fashion Association, 'YOOGANG' fashion show]

#Preparing for the Future of the Fashion Industry and Expanding Consumer Touchpoints

During the two-day event, various seminars were held to explore the future of the fashion industry. Additionally, to practically increase sales targeting consumers, an online collaboration exhibition 'NEW WAVE BRAND' with W Concept, featuring over 30 popular brands like ▲Left Seoul ▲Love Charm, will continue until the 31st.

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