Seoul Fashion Week announces another change for the 2026 F/W season.

The 2026 F/W Seoul Fashion Week will be held from February 3rd (Tue) to 8th (Sun) at the Dongdaemun Design Plaza (DDP) in Seoul. This season, 15 fashion show brands, 9 presentation brands, and over 100 trade show brands will participate, along with the 2nd Seoul Fashion Forum, creating a richer program.

Last year's 2026 S/S season Seoul Fashion Week, which started with Andersson Bell's opening show on Deoksugung-gil, expanded its stage throughout downtown Seoul and gained attention. The various programs prepared to commemorate the 25th anniversary generated continuous buzz, with over 50 print media reports, more than 600 SNS content exposures, and around 3,700 overseas reports attracting both public and global fashion stakeholders' interest. The total views on Seoul Fashion Week's official SNS channel surpassed 15 million, proving the citizens' keen interest and widespread influence.

Building on these achievements, the 2026 F/W season will present a new direction. This season's Seoul Fashion Week will enhance efficiency by concentrating the runway, presentations, trade shows, and forums around DDP, strengthening the organic flow between each program.

The fashion shows presented by 15 brands will be held in DDP Art Hall 1 and 2. Art Hall 1 will feature a panoramic runway with a total of 10 LED panels for a 360-degree view, maximizing immersion and presence through various brand performances. Art Hall 2, with its clean white ambiance, will allow for classic presentations and is expected to effectively showcase the individuality of each brand.

Presentations will take place in DDP Art Hall 2 and the Igansumun Exhibition Hall. Art Hall 2 will utilize large screens and a round stage for various presentations, while the Igansumun Exhibition Hall will focus on narrative-driven performances centered on collection looks. Additionally, through shows in individual brand showrooms in areas like Cheongdam and Bukchon, the presentations will offer a multi-layered structure, showcasing collections in different ways according to the nature of each space.

Ahead of the opening, Seoul Fashion Week is conducting extensive promotional activities throughout Seoul to heighten expectations for the new season. Promotional materials have been installed at Incheon International Airport, around the Samsung-dong·COEX area, and the Gangnam Station·Sinnonhyeon Station area, as well as in Jung-gu and Jongno-gu. The campaign also includes over 13,000 subway and bus advertisements throughout Seoul, further boosting public interest.

The global reach continues. Seoul Fashion Week has signed an MOU with Milan Fashion Week to strengthen collaboration with the international fashion stage. Accordingly, five brands—KIMHEKIM, AMOMENTO, JADEN CHO, BESFXXK, and DAILY MIRROR—will showcase their collections during the 2026 F/W Milan Fashion Week. This is expected to serve as a practical stepping stone for the global expansion of Seoul Fashion Week's participating designers.

Seoul Fashion Week has continuously evolved its operations and content each season. The 2026 F/W Seoul Fashion Week, with its concentrated setup around DDP and global connections, is expected to establish itself as a platform showcasing both the current state and future direction of K-fashion.