The brand incubator HAGO House announced on the 12th that its invested brand, Matin Kim, held a photo event at the Matin Kim flagship store located in Seongsu-dong.

Amidst a surge of global interest in K-fashion, Matin Kim, a leading Korean fashion brand, is drawing attention with the launch of its new 'Hangul Line' product lineup. The Matin Kim Hangul Line was designed to introduce K-fashion to the global stage and convey the beauty of Hangul.

At this event held in Seongsu, a popular Hallyu destination among foreigners, models of various nationalities showcased the Matin Kim Hangul Line t-shirts, exuding a stylish yet distinctly Korean vibe.

The Matin Kim Hangul Line, born from the harmony of Matin Kim's free-spirited mood and the unique aesthetics of Hangul, was created in collaboration with the well-known calligrapher Kang Byung-in. Kang Byung-in, a prominent domestic calligrapher responsible for numerous Hangul title works for products like 'Hwayo', 'Chamisul', and dramas such as 'Misaeng', 'The Great King Sejong', reinterpreted Matin Kim's identity with dynamic and stylish brushwork.

Matin Kim plans to introduce a variety of lineups to overseas consumers with 'Korean elements' as the core keyword. The Hangul Line will be launched locally starting in Hong Kong and Taiwan, and in Korea, it will be available at key 22 online and offline locations, including the Seongsu flagship store, Dosan branch, Myeongdong branch, The Hyundai Seoul, as well as Hyundai Department Store Trade Center, Lotte Department Store Main Branch, Jamsil Lotte World Mall HAGO House, and Matin Kim's official mall.