Billie Eilish's Gucci Horsebit 1955 | 1 — [Photo Credit=Gucci]

Italian luxury brand Gucci has unveiled the iconic Gucci Horsebit 1955 of the house in an innovative material and design. The new Gucci Horsebit 1955 bag features an asymmetric silhouette design and is made from Demetra, an animal-free material, boasting outstanding quality, remarkable durability, and softness. The new advertising campaign for this Gucci Horsebit 1955 bag features musician Billie Eilish, who articulates her beliefs without hesitation.

The newly introduced Gucci Horsebit 1955, the first handbag made from Demetra by Gucci, embodies the house's forward-thinking belief in fashion. It reflects the house's craftsmanship in creating handbags through traditional techniques in a more ethical fashion. Demetra, made from approximately 75% plant-based materials, was developed by Gucci's skilled personnel and artisans over a period of two years and has been produced independently at Gucci's factory in Italy since 2021.

Billie Eilish's Gucci Horsebit 1955 | 2 — [Photo Credit=Gucci]

This advertising campaign, featuring Billie Eilish, captures her unadorned and authentic voice. The campaign video portrays her genuine moments as if crafting her life into an album, set against the backdrop of her song, "What was I made for?"

The Gucci Horsebit 1955 bag made from Demetra material signifies a step further in the house's journey towards achieving circularity in thinking about humanity and the planet through its showcased products and strategies. To further expand this commitment, Gucci made a significant donation to the non-profit organization Support+Feed. Founded in 2020 by Maggie Baird, Support+Feed strives to address climate crisis and food insecurity issues by advocating for a fair plant-based food system.

The advertising campaign featuring Billie Eilish can be enjoyed on Gucci's official online store (Gucci.com) and official Instagram, Facebook, and YouTube. The new design Horsebit 1955 handbag made from Demetra material can be found at Gucci's flagship stores, including Gucci House and Gucci Cheongdam flagship store, as well as Gucci's official online store (Gucci.com).
#About Gucci Horsebit 1955
The iconic handbag Gucci Horsebit 1955, representing the house, connects eras through its captivating stories and elegant design. It particularly showcases Gucci's exceptional materials and craftsmanship. The newly introduced Gucci Horsebit 1955 handbag, innovatively crafted from Demetra material, reinterprets the classic rectangular-shaped shoulder bag, a staple in today's wardrobes, with an asymmetric design on the body. The lining of the new Gucci Horsebit 1955, symbolizing the house's commitment to thinking about the Earth, is made of certified cotton, incorporating ECONYL® material created by regenerating abandoned fishing nets, carpets, and pre-consumer (pre-consumer) waste.
#About Demetra
Demetra, characterized by excellent quality, high durability, and softness, embodies a material with a promise for the future of luxury fashion. Composed of about 75% plant-based ingredients, it combines essential synthetic coatings used in some Gucci products for an extended period with sustainable quality. The primary material of Demetra, featuring traceable and responsibly sourced processes, is soft and durable wood cellulose fiber. Gucci aims to continually reduce dependence on fossil fuels in all leather processes, not just Demetra.
#Introduction to Gucci
Founded in 1921 in Florence, Italy, Gucci leads the world of luxury brands. Today, on its 102nd anniversary, it continues to redefine the meaning of luxury based on creativity, Italian craftsmanship, and innovation. Gucci is also a part of the Kering Group, a leading group in fashion, leather goods, jewelry, and eyewear.
#Introduction to Gucci Equilibrium
Gucci Equilibrium is Gucci's commitment to leading positive changes for humanity and the Earth. Based on creativity and collaboration, it aims to reduce environmental impact, protect nature, and prioritize inclusivity and dignity, allowing everyone in the global Gucci community to freely express their diverse selves. Gucci Equilibrium connects Gucci's principles and actions for a shared future worldwide. More details can be found on the official Gucci Equilibrium website (equilibrium.gucci.com), supporting various languages, including Korean, or the official Gucci Equilibrium Instagram (Instagram.com/GucciEquilibrium), focusing on social and environmental sustainability.
#Introduction to Support+Feed
Support+Feed, a non-profit organization founded in 2020 by Maggie Baird, the mother of Billie Eilish and Finneas, aims to address climate crisis and food insecurity issues through a global transition to a plant-based fair food system. Through partnerships in major US cities, the EU, the UK, and Australia, Support+Feed has provided approximately 400,000 meals and groceries to about 41 cities worldwide.
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