LaFollabs (Co-CEOs Choi Hee-min and Hong Joo-young), which operates the 4050 lifestyle platform Queenit, held its first seller meeting of 2026 to strengthen collaboration with partner companies.

On the 23rd, Queenit announced that it held the ‘2026 Seller Meeting’ at its headquarters in Samseong-dong, Gangnam-gu, Seoul, sharing a mid-to-long-term vision and concrete support strategies to strengthen the growth system with its partnered sellers. The event garnered significant interest, with Co-CEO Choi Hee-min, MD group staff, and representatives from approximately 170 partner brands in attendance.

In this meeting, last year’s business achievements were reviewed, and key growth strategies for 2026 were introduced in detail. Queenit plans to aid sellers in achieving tangible growth through major seasonal promotions, expansion of premium exhibitions, new brand incubation, and marketing and advertising support programs. The event also included a Q&A session and free exchange of opinions to discuss collaboration methods centered around current operations.

During the presentation, CEO Choi Hee-min explained, “Queenit solidified its position as a leading commerce platform for the 4050 demographic, with a roughly 50% increase in MAU last year. Notably, during Black Friday, approximately 6.7 million customers visited, marking an 80% increase from the previous year and achieving record-high traffic, with transaction amounts increasing by 30% and both sales volume and order count rising by over 52%, setting an all-time high record.”

Queenit has presented major seasonal promotions and refined targeted advertising strategies as key growth drivers heading into the 2026 S/S season. The upcoming ‘Luck Queen Sale’, scheduled for April, aims for a 30% increase in transaction amount by increasing marketing expenses by about 40% compared to the previous spring season. Additionally, it plans to enhance product exposure efficiency and conversion rates for partner brands using targeted ads based on customer data from the 4050 demographic.

The plan to operate a ‘Premium Week’ for the growth of high-priced products was also revealed. Queenit will regularize planning exhibitions centered on premium products each month and strengthen support for coupons, free returns, and content and design. In fact, during the two months of Premium Week operation from December last year, the event achieved a 155% increase in average transaction value and a 102% increase in transaction amount compared to regular events.

CEO Choi Hee-min of LaFollabs presenting the 2026 growth strategy at the Queenit 2026 Seller Meeting

Additionally, the new brand incubation program will be actively pursued. Queenit will offer onboarding education to new partner brands and support exposure boosting within personalized recommendation areas. Practical benefits such as the ‘New Star’ exhibition highlighting new brands and free support for advertising operating costs will also be provided.

A creator program aimed at enhancing marketing efficiency was also introduced. This program allows creators to produce short-form content with just product sponsorship, enabling the use of influencer content without separate marketing cost burdens. Queenit expects to increase purchase conversion rates by up to 20% through this initiative.

CEO Choi Hee-min stated, “Queenit values the partnership of growing together with our partner sellers as the most important value,” and added, “We will continue sustainable co-growth with our partners by expanding promotional investments, incubating new brands, and strengthening marketing support.”