If you're planning a niche trip this summer, pay attention

This summer, "niche traveling" during weekends or short holidays has become popular, and '3S - Special, Swimwear, Sunscreen' has emerged as fashion keywords.

#Special - Adding a special design touch to style

The point of niche traveling is to blend the boundaries of daily life and travel, so products that can be used as style items in everyday life, such as commuting, are gaining popularity. In particular, among travel essentials, luggage is trending towards both practicality and enhanced design. American Tourister launched the cylindrical 'Rollio' suitcase in Korea in July this year, the first in the world among its global markets.

The 'Rollio' suitcase, known for its unique design that changes the stereotypes about luggage, has won the '2023 Red Dot Design Award', one of the top three design awards in the world. It is available in three color options - Coral/Blue, Black/Red, Light Grey/Lime - allowing for personal expression. Additionally, the internal pouch and divider are also designed to fit the cylindrical shape, enhancing convenience.

Meanwhile, premium luggage brand RIMOWA introduced new seasonal colors 'Petal & Ceder'.

Derived from the concept of a parallel universe, among the two colors, Petal is a brightly shining pastel pink that evokes all the fine things in the world, while Ceder is a modern and elegant brown with a hint of green, embodying the concept of strength.

To complete the collection, RIMOWA includes a series of key pieces and accessories, such as the RIMOWA Personal Polycarbonate Crossbody Bag, as well as the Never Still Flap Backpack Small and Never Still Vertical Tote, and Packing Cubes, all in the seasonal Petal color.

#Swimwear - Blurring the lines between everyday and relaxation with practicality

Swimwear is also popular for not just water activities, but for everyday wear as well.

FILA, in collaboration with the designer brand 'OHOS', introduced the limited online sale of the 'FILA X OHOS Swimwear Capsule Collection'. OHOS, a women's clothing design brand, is forging its unique path in 'Gorpcore Look', which utilizes outdoor wear as everyday clothing, and 'Futurism' that mainly uses sparkling materials. The official name of this collaboration collection is 'SSS (Subsurface Scattering)', consisting of various items like the 'Cutout Hoodie Rashguard' which allows mix and match with various swimwear in a bolero style, and the '3-way Sunshade Swimming Cap' that can be used as a swimming cap, sun cap, or aqua cap depending on how it's combined.

The 'Denim Printed Swimsuit' from After Hours, infused with the brand's unique sensibility, is a bodysuit product featuring overall denim graphics digital print and excellent stretch fabric.

The back straps come in two designs and are detachable, making them versatile for various styles not only at vacation spots but also in daily life.

The 23 Resort Collection released by OIOICOLLECTION is themed 'Shining Wavelets (Yoonseul)', meaning 'sparkling ripples under sunlight and moonlight'.

Dresses and swimsuits completed with OIOICOLLECTION's delicate details like shirring, cutouts, and ribbons comfortably embody the 'Yoonseul' theme of the season, offering a calm mood. The colors white, indigo, and black provide a subdued yet sophisticated atmosphere.

#Sunscreen - Functionality that protects the skin from ultraviolet rays

As skin protection from ultraviolet rays is key for summer vacations, items like hats and sunblocks are also gaining popularity.

Kolon Industries FnC Division ('Kolon FnC') launched six types of raffia hats for the Spring/Summer 2023 season.

This season's hats from Lucky Chouette, made of raffia, come in various styles like the round bucket type, bonnet type with straps at the back or sides, and the wide-brimmed floppy type. Particularly, the raffia hats are made more interesting with paisley pattern bands or wavy brim designs to shield from the sun. Lucky Chouette reported a 73% growth in raffia hat sales over a period of about three weeks from June 1st to 23rd, compared to the same period last year.