The young classic brand with a French sensibility, rorarola, has unveiled the second lineup of its 23 Autumn Collection.
Inspired by the 90s romantic comedy ‘When Harry Met Sally,’ the 23 Autumn Collection is based on Meg Ryan's style in the movie and proposes a timeless classic that encapsulates the vivid mood of autumn.
The second lineup includes luxurious suede jackets, trendy and practical double-button jackets, sporty sweatshirts, and especially a diverse knit collection, true to the brand's reputation as a ‘knit hot spot.’
Choices include basic V-necks and cable cardigans, adorable ribbon-detail cardigans, puff-sleeve cardigans, playful sailor-collar cardigans, and versatile half-sleeve knits in various designs and colors.
The V-neck cardigan accentuates volume with sleeve lines extending from shoulder to wrist and side seams in cable pattern, enhanced with gold buttons for a vintage mood. It is completed in luxurious and elegant colors suitable for the season, like brown, beige, and gray.
The autumn version of the popular ‘Ribbon Knit Cardigan’ from the last season is also featured. It maximizes the romantic mood unique to rorarola with a round neckline and ribbon details in contrasting colors. The ‘Half Sleeveless Knit’ in soft wool material and noticeable cable knit can be styled alone or as an inner wear for jackets, while the long-sleeved ‘Soft Cable Cardigan’ is available in cozy pastel colors like ivory, pink, and blue.
The ‘Sailor Collar Cardigan’ with its lively design is perfect for creating a preppy style when matched with denim or pleated skirts.
Various classic jackets that pair well with knits have also been released. The loose-fitting ‘Double Button Jacket’ and the ‘Suede Single Button Jacket’ with an autumn vibe are great for achieving the trending old-money look, and elegant, feminine tweed-style jackets are also available.
Meanwhile, rorarola is set to open a new store at The Hyundai Daegu on September 26. The Hyundai Daegu, embodying rorarola's identity, will offer the brand's new and popular products, with special promotions exclusive to this store to celebrate the opening. rorarola plans to gradually expand its offline stores to increase consumer touchpoints.
The rorarola 23 Autumn Collection is available on the official website, online platforms like Musinsa, W Concept, and in stores such as Lotte Young Plaza, Shinsegae Gyeonggi, Hyundai Department Store Jungdong, and the newly opening The Hyundai Daegu. Additionally, customers will receive gifts with purchase like photo cards, a 'Vintage Heart Mirror Keyring' or a 'Minnie Heart Keyring + Minnie Heart Image Set' depending on the purchase amount.