The Italian luxury brand Gucci has unveiled a new Gucci Valigeria campaign featuring world-renowned model Kendall Jenner and singer-actor Bad Bunny. This campaign embodies the spirit of 'Gucci Ancora', celebrating love at the heart of the Gucci community.
The campaign, set in an airport – a place of beginnings and meetings – explores the intimacy of traveling together. Captured by photographer Anthony Seklaoui, it redefines the glamour of the 1990s Jet Set era through moments of Kendall Jenner and Bad Bunny moving through the airport.
The campaign's effortless, casual, and chic looks define the timeless elegance of the House's travel collection. Kendall Jenner and Bad Bunny complement this with items from the Gucci Savoy collection.
Featured items include various sizes of GG Supreme duffle bags, backpacks, suitcases, and trolleys, adorned with iconic Gucci design elements like the GG monogram and the Gucci Web stripe. The collection also showcases new designs like shoulder bags and duffle bags with fluorescent leather details, and duffle bags in rubber-style leather with vibrant fluorescent colors and embossed GG details.
Through this Valigeria campaign, Gucci pays tribute to the House's founding history while ushering in a new era of Gucci Valigeria filled with adventure, reflecting the vision of Creative Director Sabato De Sarno.
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