Fendi Unveils Year of the Dragon Commemorative Pokémon Collection

Global fashion house Fendi (FENDI) unveils the Pokémon Collection in collaboration with Hiroshi Fujiwara's Fragment for the Year of the Dragon 2024.

The Fendi x FRGMT x Pokémon collection features items including Fendi's iconic bags, clothing, and jewelry, adorned with Pokémon's dragon-type characters. The new Baguette and Mini Baguette bags showcase 3D leather marquetry technique perfectly replicating Dragonair and Dratini. The Peekaboo ISeeU Medium is enhanced with metal handles and chain straps with Dratini details for added richness.

This collection is characterized by its fine quality, using leather and silk FF Foulard, involving over 30 hours of meticulous handcrafting. The collection includes Baguette pouches, Mini By The Way, Mini Mon Tresor, and other Fendi mini icons and leather goods that can be paired with Dragonair key charms and textile accessories. The jewelry collection features special designs like a Poké Ball opening to reveal a hidden FF logo, ingeniously expressing Fendi's symbol. The collection also includes comfortable men's and women's clothing such as Dragonair-designed t-shirts and hoodies, and silk FF pajamas.

This collaboration is part of the 'Friends of Fendi' initiative led by Kim Jones and Silvia Venturini Fendi, featuring various projects based on the sincere emotion of friendship and transcending the set boundaries of the fashion industry to pursue authenticity. Hiroshi Fujiwara, who participated in the project, is known as 'the godfather of street fashion' and has shared his design and vision in various fields, including fashion and music, through collaborations with numerous famous global brands.

Kim Jones, Fendi Couture and Women's Artistic Director, mentioned, "Hiroshi Fujiwara is a legendary figure who has shaken up Japanese street fashion," and expressed his delight in collaborating with Fujiwara in Friends of Fendi. Silvia Venturini, the Artistic Director for Accessories and Menswear, noted that Fujiwara's designs add new colors to Fendi's handbags and described it as "bringing history to life."

As part of this collaboration, Fendi has partnered with Pokémon GO to introduce the collection as digital avatar items. This limited-edition collection will be available from January 4, 2024, in selected Fendi boutiques worldwide and on fendi.com.