2024 Color of the Year: 'Blue and Green'

Samsung Fashion Institute announced on the 9th that 'Blue' and 'Green' are the colors to watch in the 2024 fashion market, a year expected to face economic uncertainties and consumer sentiment contraction.

Particularly, this year is the 41st in the 60-year Chinese zodiac cycle, known as the 'Year of the Blue Dragon', combining 'Jin', symbolizing the dragon, with the color blue.

The Samsung Fashion Institute has identified 'Blue' as the key color for the upcoming Spring/Summer season. They emphasized that the soft and tranquil blue, reminiscent of a gentle breeze, will bring healing and stability in uncertain times, reminding us of the importance of solace.

The ethereal blue, where dreamlike imagination and scents of the past coexist, infuses vibrant vitality with its clear light. It softly merges contrasting atmospheres with Illusion Blue, narrating the phantasmal Phygital world; Cornflower Blue, both natural and artificial; and Blue Quartz, which reveals the power of noble gemstones through light.

Samsung C&T Fashion Division's French advanced contemporary brand LEMAIRE has released dresses and blouses utilizing Cerulean Blue.

The OFFICER COLLAR SHIRT DRESS is a new style, featuring a design that creates the illusion of wearing a shirt under the dress.

AMI showcased a total look centered around Aquamarine color. The collection emphasized sophisticated styling with oversized coats, double-breasted jackets, overshirts, and straight-fit pants. They also introduced alpaca knits and cardigans with a white heart logo, adding freshness.

Maison Kitsuné released a Hampton Blue colored polo dress featuring the brand's iconic fox logo. The Baby Fox logo patch and a silhouette that comfortably wraps the body evoke a feminine mood.

They also introduced workwear jackets in Indigo, sweatshirts and hoodies in blue shades, and a Fox Head denim tote bag.

French brand Jacquemus showcased signature items in blue color, focusing on denim as a major trend this year.

The geometric top handle tote bag 'Chiquito', the charming padded flap bag 'Bambino', and the beaded shoulder bag 'Bijou' are reinterpreted in blue denim material. They are elevated with black leather and silver metal embellishments.

They also used blue denim material for various accessories, including the brand's signature bucket hats and baseball caps.

Global brand Studio Nicholson released a shirt in Icicle Blue color. Made of light and comfortable material, it is useful for creating a clean and classic look.

HOMME PLISSÉ ISSEY MIYAKE introduced a zip-up cardigan with practical pleats and an oversized V-neck design, along with a micro mini shoulder bag that accentuates the pleats. The design emphasizes comfort and the brand's unique design while maintaining an architectural silhouette. The cardigan features two pockets, allowing for the organized storage of items like phones, keys, and cards.

Meanwhile, the Samsung Fashion Institute has also focused on the expansion of the soft 'Green' color, which soothes tired senses and brings rest during times of uncertainty and climate crisis.

Gumdrop Green, which provides a calm sense of stability in a world overflowing with various stimuli without distinction between digital and real worlds; Absinthe Green, adding vitality to the phygital reality; and Dusty Turquoise, reminiscent of the fading natural environment, encompass the emotional understanding and empathy of the green color within the digital ecosystem.

Symbolizing sustainability, the green color is expected to gain influence from this Spring/Summer season and emerge as a key color in the Autumn/Winter season.

Studio Nicholson introduced a crewneck knit in Tennis Green color. The finely woven knit is extremely soft and warm, with a subtle sheen that adds a luxurious mood. The relaxed silhouette is versatile for transitional weather, either worn alone or matched with a wool coat for a sophisticated style.

AMI has selected Olive as the key color for this Spring/Summer season. They showcased a variety of items on the runway, including olive-colored double-breasted coats and jackets, as well as a diverse range of heart t-shirts.

Maison Kitsuné released an oversized vest in Khaki Green Melange color with a handwritten logo and a polo t-shirt with a fox head patch.

Lim Ji-yeon, head of Samsung Fashion Institute, said, "In 2024, amid uncertain future and climate crisis, the 'Blue' color providing a brief moment of softness and tranquility, and the 'Green' color offering rest and stability are gaining attention. As it is the year of the Blue Dragon, we hope that a variety of items utilizing cool key colors will convey positive energy and hope in the fashion market."