COS X NATIVA, Efforts for Sustainable Fashion

COS (hereinafter referred to as 'COS') is collaborating with NATIVA™, a leader in the premium merino wool market, to introduce a regenerative wool capsule collection to help transform regenerative agriculture in a positive direction.

COS continues its efforts to enhance traceability and transparency through collaboration with NATIVA, which pursues a balanced ecosystem. COS, seeking continuous regenerative methods, has introduced soft tailored products and enhanced essentials using NATIVA's sustainable wool fibers.

Nicolas Sapelli, Sourcing Director at NATIVA, said, "NATIVA is pioneering a new way of producing the world's finest merino wool,” and added, “Through regenerative agricultural practices, we support our agricultural partners and instill trust and traceability across the fashion supply chain with blockchain. This way, consumers will know that NATIVA cares about both quality and the most stringent environmental standards."

The collaboration between COS and NATIVA, comprising eight products, will be available in COS's global online and offline stores from January 2024.

About COS

Based in London and inspired by contemporary culture, COS is well-known for its wardrobe essentials, innovatively designed and upgraded for long-term wear. Faithful to quality and sustainability, COS creates unique collections that blend a tailored approach with functional and timeless style. Its experimental design details and material innovations constantly re-examine the latest craftsmanship and technological advancements, paying careful attention to using recycled, reused, or sustainably sourced fibers.

About NATIVA™

NATIVA™, a brand of the 150-year-old French group Chargeurs, provides nature-focused solutions. These solutions are centered around traceable wool based on blockchain technology. NATIVA has announced the global NATIVA Regen™, improving soil quality to protect land, ensuring healthy animal husbandry, and supporting farmers and local communities by enhancing livelihoods.