L'Occitane, 'Empty Bottle Collection RETHINK BEAUTY Campaign' Underway

The French naturalist brand L'Occitane (L'OCCITANE) is conducting the 'Empty Bottle Collection RETHINK BEAUTY Campaign' in January 2024.

The 'Empty Bottle Collection RETHINK BEAUTY Campaign' conducted by L'Occitane is an environmental campaign by L'Occitane Korea to consistently convey the message that respecting the Earth is true beauty.

The 'RETHINK BEAUTY Campaign' will take place in L'Occitane stores nationwide until January 31, collecting L'Occitane product bottles and other brand skincare (toner, lotion, nourishing, moisturizing creams, perfume bottles) while not accepting other brand makeup, shampoo, and body wash bottles.

The collected empty bottles will be reborn as tumblers, eco bags, soap trays, etc., and delivered anew to L'Occitane customers, also being repurposed as furniture and display items in L'Occitane stores, practicing resource recycling.

A representative from L'Occitane stated, “The 'Empty Bottle Collection RETHINK BEAUTY Campaign' is a benefit for consumers with good taste and right consciousness, and we ask for your active participation for the environment in the new year.”