Gucci Unveils Gucci Ancora Campaign

The Italian luxury brand Gucci has revealed the Gucci Ancora campaign, embodying an aesthetic that transcends the boundaries of fashion.

Creative Director Sabato De Sarno personally conceived this campaign, featuring the Gucci 2024 Spring/Summer women's collection debuted in his first fashion show.

Photographer David Sims, who worked with Sabato during the era when he first fell in love with fashion, was in charge of the shoot. Sabato pays homage to fashion photography through this campaign, additionally capturing the innate elegance of women in everyday life through fashion.

In the Gucci Ancora campaign, five new models Ana, Fadia, Jiahui, Nyajuok, and Violet showcase diverse beauty through their natural appearances. The inherent sensuality in beauty, freedom, and a confident attitude is the most important theme of this collection, serving as an invitation to all women. Through this, the message conveyed is that true beauty lies in enjoying and expressing fashion inspiration in one's own unique way. This aligns with Sabato's vision encapsulated in 'Ancora,' which means "to fall in love with fashion again through Gucci."

In the Gucci Ancora campaign, each model beautifully represents their innate beauty alongside the diverse styles of the Gucci 2024 Spring/Summer women's collection.

The Gucci 2024 Spring/Summer women's collection items will be available from February at selected Gucci stores including the Gucci Mansion and Gucci Cheongdam flagship store, and also on the Gucci official online store.