Man on the Boon, Expanding into the Paris Fashion Market in France

Shinsegae International's menswear brand Man on the Boon (MAN ON THE BOON) has announced its entry into the Paris fashion market in France on the 19th.

Man on the Boon (MAN ON THE BOON) will operate a showroom targeting global fashionistas at the 'Romeo Showroom' located in the Marais district of France until the 24th, coinciding with the '2024 FW Paris Fashion Week'. This is the first time Man on the Boon is operating a showroom during an international fashion week.

Man on the Boon, a men's fashion edit shop brand launched by Shinsegae International in 2016, operates a wide range of products from business casual to contemporary lines. It has established itself as a leading premium menswear brand with high-quality fabrics and its own sophisticated designs, as well as imported global brands.

With the growing global interest in K-fashion and the positive response to Man on the Boon's own products from overseas customers, Shinsegae International decided to participate in Paris Fashion Week to explore a full-fledged global expansion. The goal is to leap forward as a global brand elevating the status of K-fashion.

The 'Romeo Showroom', where Man on the Boon has entered, is a mega showroom known for its long history and excellent MD (merchandise planning) capabilities, located in the Marais district, a fashion district in Paris. It's a famous sanctuary where global fashion professionals gather to discover new trends and is desired by emerging designers looking to challenge the global fashion market.

Man on the Boon will introduce its own collection to global fashion and distribution industry officials from Europe, America, Asia, etc., at the Romeo Showroom, aiming for sales.

The Man on the Boon 24FW collection features high-quality fabrics and designs that reflect the lifestyles and tastes of modern men. The collection is composed so that stylish men who mix and match various brands and products according to their personality can utilize them diversely in everyday life.

Key products include luxurious jackets, coats, knitwear, etc. Man on the Boon aims to capture the hearts of high-level European customers with its differentiated design and quality.

A representative from Shinsegae International's Man on the Boon said, “During Paris Fashion Week, we intend to expand our connections with local fashion industry officials,” and “We plan to strengthen brand awareness and competitiveness in the global market and gradually expand our overseas distribution network based on the showroom operation.”