JJ JIGOTT, operated by BABA Fashion (Chairman Moon In-sik), revealed its Spring 2024 campaign photoshoot featuring actress Son Naeun.
The campaign, themed 'CATCH THE EYE', follows Son Naeun's gaze to create a cinematic episode, adding a more modern feel to the mood presented before, expressing JJ JIGOTT's unique low-chic look.
In the released photoshoot, Son Naeun styles a mix-texture cropped tweed jacket with denim pants for a casual yet trendy vibe and elegantly pulls off a tweed set-up featuring a subtle pearl-like pink color, showcasing sophisticated spring styling.
Particularly, the look featuring a metal thread mixed check vest and A-line long skirt exemplifies JJ JIGOTT's attention to detail in creating standout styling with just one item, drawing more attention.
Additionally, the trench coat layered with a denim shirt, featuring a detachable collar detail, is a versatile item from the transitional season to spring. Paired with a pleated mini skirt, it perfectly embodies a stylish look.
JJ JIGOTT's Spring 2024 campaign with Son Naeun can be seen on the official online mall 'BabaTheDotCom' and at JJ JIGOTT stores, and will be sequentially revealed through official channels.
Read more this category
1. Kim Hee-ae, Her Elegant Beige Tone-on-Tone Styling
2. Outdoor Styling In Your Everyday Looks
3. Charming Rugby Shirts On Fleek by Yi Seo & Ki Eun-se
4. Completing 'THE' Handsome Boyfriend Look is Not Easy...But When It Comes to Ryu Sunjae, A White Shirt Is Good Enough
5. Nayeon, A Simple Look Highlighted by a luxury 'Backpack'
6. Jennie's Travel Look in Japan
7. Blue Shirt Brings Out The Cool and Breezy in Kim Na-young