Kim Sejeong Becomes the New Muse for It MICHAA

Women's fashion brand It MICHAA has revealed its 2024 Spring advertising campaign in collaboration with Kim Sejeong, a singer and actress beloved by the public, marking her first steps as the brand's new model.

It MICHAA's 2024 Spring advertising campaign captures a unique and youthful sentiment, adding Kim Sejeong's healthy and bright charm to the lovely and feminine spring collection of It MICHAA in an active space.

In the previewed photoshoot, Kim Sejeong added a playful mood to It MICHAA's signature feminine look by pairing a tweed white setup with casual knee socks, and showcased trendy daily wear with a mid-length pleated skirt matched with a casual jumper.

A representative from It MICHAA said, "We expect positive synergies with It MICHAA as we have chosen the uniquely charming artist Kim Sejeong as our new muse. Please look forward to the journey she will embark on as a brand model."

Meanwhile, It MICHAA's Spring collection, which will be presented with Kim Sejeong, is available at the official online mall and nationwide offline stores (excluding some items). Starting with the teaser video release on January 23, various sophisticated photoshoot images and campaign videos will be sequentially released on January 26.