DELLA LANA, a women's clothing brand of Shinsegae International, has launched its spring collection at the end of this month, unveiling a collection photo shoot in collaboration with world-renowned ballerina Kang Misun.
Recently, DELLA LANA has been emerging as a leading brand in Korea's old money look, known for its luxurious and elegant silhouettes and high-quality materials like premium cashmere and silk.
This collaboration aims to strengthen the brand's identity through the partnership with a world-class ballerina.
Kang Misun, who participated in this collection, is a principal dancer at the Universal Ballet Company and a globally recognized ballerina, having won the prestigious ‘Benois de la Danse’ award for Best Female Dancer last year.
Through the collection photo shoot with Kang Misun, DELLA LANA has presented various styles ideal for the upcoming spring season. Kang Misun showcased DELLA LANA's feminine and elegant silhouettes through ballet poses while wearing the brand's outfits.
The spring collection, consisting of over 80 items including jackets, cardigans, dresses, and pants, is designed for a range of styles from office wear to casual daily outfits. The collection is made using top-quality Italian materials like cashmere and wool, ensuring luxury and comfort.
The ‘Solid Notched Single Jacket’ is a standout product with its one-button design, offering a classic yet timeless stylish look. Its slightly cinched waistline accentuates a feminine silhouette, perfect for a sophisticated office look when paired with clean-cut bottoms.
The ‘Soft Cashmere Long Knit Cardigan’ is made from 100% premium cashmere yarn by Italian CARIAGGI. It's a versatile piece for the spring, ideal as an inner layer under a coat or as outerwear itself, offering lightweight warmth and an elegant silhouette. The ‘Drape Dress’ is made from high-quality Italian fabric, featuring a wrinkle-free, soft texture. Its flared design tailored to the body's contours provides an elegantly dressed appearance with just a single piece.
In addition to the collection, DELLA LANA has also introduced Mary Jane shoes reminiscent of ballet slippers this season. Their classic and feminine style can be coordinated with various items to create DELLA LANA's unique atmosphere. The brand also offers a range of accessories including luxurious leather bags and silk scarves for a touch of elegance.
To commemorate this collaboration, DELLA LANA has released an interview video featuring the story of ballerina Kang Misun. The video includes her candid thoughts on what has kept her in ballet and her future dreams.
A representative from Shinsegae International's DELLA LANA stated, “We teamed up with ballerina Kang Misun this season to effectively convey the brand values of DELLA LANA. We expect a positive response from customers, as this spring collection has been charmingly presented in collaboration with a world-class ballerina.”
The 2024 Spring Collection by DELLA LANA, in collaboration with ballerina Kang Misun, is available at nationwide offline stores and on their digital platform, S.I.VILLAGE.