Actor 'Hong Kyung' has been selected as a brand ambassador for the sports brand DESCENTE in 2024, attracting attention.
DESCENTE stated, "We chose actor Hong Kyung as our new brand ambassador as his genuine approach to acting aligns well with the classic styling pursued by DESCENTE's signature sneakers, Edge Court." Recently, actor Hong Kyung, who collaborated on this photoshoot, has been recognized as a rising star, winning the Excellence in Acting Award for his role as 'Lee Hong Sae' in the recent SBS drama 'Evil Spirit'.
With the continuing popularity of sleek and classic mood sneakers in the market, DESCENTE's 'Edge Court' has emerged as the brand's leading sneakers, blending seamlessly with any style and delivering a modern look.
In the 2024 Edge Court collection photoshoot with Hong Kyung, the styling showcased revolves around the message 'LIVE ON THE EDGE', targeting those who value classic ideals while maintaining their own unique world and domain.
A DESCENTE representative added, "We hope for much interest in the DESCENTE Edge Court collection, which, in collaboration with actor Hong Kyung, aims to deliver a premium yet modern sneaker styling, creating a positive synergy."