'RE RHEE' Makes Successful Debut at 2024 F/W Seoul Fashion Week

'RE RHEE' showcased its runway at DDP Art Hall 1 in Jung-gu at 12 PM on February 3, for the 2024 F/W Seoul Fashion Week collection. The theme for 'RE RHEE's' 2024 F/W was 'The Essence of Ripple and Distorted Attraction.' 'RE RHEE' firmly established its identity at Seoul Fashion Week for the first time.

The brand 'RE RHEE,' which began with the attitude of 'Rediscovering Myself,' combines the surname 'RHEE' of designer Junebok Rhee and 'RE,' meaning 'again,' to present and develop looks harmonizing 'refined luxury and restrained trends.'

Designer Junebok Rhee mentioned that the concept for this 24 F/W came from the inspiration received from all those around him who are creating, focusing on their daunting and fearful situations, the spark within calm creation, and the fleeting emotions, aiming to look at the results anew without setting limits until the final look was achieved. This creative process of designer Junebok Rhee was evident in 'RE RHEE's' runway outfits.

'RE RHEE' paid great attention to materials, quality, and fabrics to produce refined designs. The use of various materials such as lace objets, sequins, and leather expressed a paradoxical blend of innocence in bright tones and elegance in dark shades. Additionally, a collaboration with eyewear brand TAG further solidified this concept's identity.

Having successfully completed its first Seoul Fashion Week, 'RE RHEE' has previously won the Grand Prize (Presidential Award) at the '2021 K-Fashion Audition (Korea Fashion Grand Prix)' and was selected as 'Asia's Best Brand' at the 'Asian Fashion Collection (AFC),' planning to participate in '24FW New York Fashion Week.' RE RHEE aims to actively expand its Ewha flagship store and Seongsu flagship store, aspiring to grow into a competitive brand in both domestic and international markets.

"I want to be remembered as a brand that all women, regardless of generation, who share tastes want to wear for a long time, and that reduces the time needed to choose clothes on busy mornings," RE RHEE expressed its future direction and goals.

Additionally, many companies including premium hydrogen water brand Pure Water 500ml, cosmetic brands 'Eckmul' and 'Aero,' honey specialist 'Worker Bee,' and coffee brand 'Bunker Company' participated to celebrate RE RHEE's collection, gifting all attendees.