2024 F/W Seoul Fashion Week 'HOLY NUMBER SEVEN' Successfully Concludes

In a fashion code that has become a culture of stimulation and decadence, HOLY NUMBER SEVEN (HOLY NUMBER 7) continued its positive and hopeful story by revealing its 2024 F/W collection at Seoul Fashion Week on February 4th, receiving great response.

Launched on January 1, 2017, HOLY NUMBER SEVEN (hereafter HOLY), created by menswear designer Choi Kyungho and womenswear designer Song Hyunhee, believes it can develop a hip brand with designs infused with positivity and hope. It aims to create fashion that becomes 'the language of the wearer' and presents positive and hopeful stories every year.

The concept of this collection is 'IDENTITY', the unchanging essence, and CEO Choi Kyungho explained, "Inspired by the rebellious spirit of youth with boldness against the era, we aimed to present free and dynamic designs. Especially this time, through collaboration with the MBA crew, we attempted a collection that is harmonious yet retains individuality, breaking free from genre constraints. We creatively reimagined hip-hop dancers expressing themselves through free and uninhibited movement in HOLY's unique perspective."

Furthermore, "Through contemplation on identity, we aim to create a benevolent street culture brand that becomes 'the language of the wearer', shifting from rebellion to resistance, and from negativity to positive keywords."

This collection utilized excess produced leather material to express HOLY's street mood, maximizing the use of recycled and eco-friendly materials. By consistently raising awareness on environmental issues and leading market changes in the textile fashion industry, HOLY is conducting a Zero Waste environmental campaign. It presents new collections by infusing designer value into overstock fabric and trims, and deadstock materials that are left over or burned due to seasonal changes, trend shifts, and decreases in exports, continuing HOLY's sustainable and ethical fashion movement.

The fashion show was illuminated by the presence of many stars and celebrities including WINNER's Lee Seunghoon, idol group DKZ's members Jaechan, Giseok, dance crew Deep&Dap, Coca and Butter, Woolfer, hip-hop MBA crew, actors Choi Byungchan, Lee Eunsam, and fashion YouTuber 'Neighbor Sister Choi Siljang' Choi Heeseung.