On February 3, 2024, in a fairy-tale ambiance, people in the forest breathing with the wonders of nature. The Moncler community gathered on the slopes at the end of a day spent in the mountains, enjoying a new experience in the forest that fully expresses the identity and spirit of Moncler Grenoble.
Among Moncler's various collections, Moncler Grenoble remains most faithful to the brand's DNA, originating from the mountains, with functionality as its core element. Moncler has accompanied grand expeditions to K2, Makalu, Alaska, and more, based on its excellent technology over a long time and became the official supplier for the French Alpine ski team during the 1968 Grenoble Winter Olympics.
Moncler Grenoble combines form and function perfectly through continuous research and bold experiments based on performance and passion for the great outdoors, offering a broad collection that encompasses every aspect of mountain activity from the slopes to après ski and various outdoor experiences all year round.
Guests mingled at the Clavadatsch hut before taking their places in the forest, where the flow of light drew the majestic silhouette of towering trees, models walked a runway of mystical ambiance, and Moncler Grenoble perfectly expressed the infinite diversity of nature. Like mountain enthusiasts or winter lovers meeting in a St. Moritz chalet, this collection introduces an elegant and sophisticated winter style where diverse worlds converge.
The Moncler Grenoble Fall Winter 2024 collection combines humans and nature, performance, and style into one, presenting a serene yet intense color palette symbolizing snow and ice with pale colors, warm tones of wood and foliage, and the night represented by black, along with the brand's iconic red, white, and blue.
Harmony is interpreted as a concept of subtlety. Geometric intarsia of technical jackets recalls traditional quilting, quilting brings an Aran knit stitch effect to ski jackets and garments, and virgin wool and alpaca offer richness. Shirts transform into ski jackets, stitch embroidery and maxi crochet are applied to technical items, and flannel is laminated to suit the slopes, showing a collision and transformation of unexpected materials and functionalities.
Everything is designed to offer an unprecedented outdoor experience, enhanced especially by delivering sound through individual headphones.
Moncler expresses deep gratitude to the St. Moritz Tourist Office, local authorities, and community for their cooperation in making this event possible.