Lebeige's Spring, A Reinterpretation of Korean Beauty

Samsung C&T Fashion Division's Korean premium lifestyle brand Lebeige announced on the 14th that it is conducting a spring season campaign for '24 with essentialism as its concept.

For its Spring/Summer '24 collection concept, Lebeige has defined 'Essentialism' and focused on 'Korea's beauty' as the essence of the brand's values, based on restraint and practicality, reinterpreting Korean beauty with a contemporary sensibility.

Especially, it has modernly reinterpreted Korean crafting techniques like weaving and embroidery, and through the collection, it has vividly presented colors and shapes derived from nature.

The campaign visuals and video were shot in Jeju Island, where one can feel the nature of Korea, expressing the Spring/Summer collection sensually with model Kang So-young among the deep and natural colors and the harmony of curves and straight lines originated from trees, stones, rocks, and the sea.

Lebeige presented elegant and sophisticated outfits using a voluminous white cotton trench coat and clean Bermuda pants combination with a red color knit pullover for a trendy point, and a zip-up dress with a graphic pattern inspired by blurred marks, volume skirts, etc.

Items applied with colors such as white, navy, ash, brown, red, and materials like premium cotton and silk, combined with beautiful nature, created an even more luxurious atmosphere.

Yang Hye-jung, team leader of Lebeige, said, "Based on Korean beauty such as crafts and nature, we expressed the essentialist values that the brand pursues," and "Through this campaign's visuals and videos, we hope you experience Lebeige's refined design blended with Korea's beautiful nature."

Lebeige's '24 spring season campaign visuals and videos can be seen on the official Instagram, YouTube, and Samsung C&T Fashion Division's fashion/lifestyle specialty mall SSF Shop.