Versace Unveils Spring/Summer 2024 Campaign

Versace presents the 2024 SS campaign.

The 2024 SS campaign celebrates the new attitude and fresh personality of modern Versace women & men. Next-generation fashion leaders such as Lolli Bahia, Mona Tougaard, and Fernando Lindez appear alongside Claudia Schiffer in campaign images and videos, showcasing the versatility, power, elegance, and future-oriented decisiveness unique to the new generation.

Especially in this campaign, the new Medusa '95 bag was unveiled. The unique horizontal tote and handbags are redesigned with special and luxurious powder-like leather materials, along with the metal detail that is a symbol of Medusa introduced in 1995. The bags worn by the stars in the campaign can be considered as design works filled with contemporary beauty, representing the fashion of the time according to the wearer's attitude.

Donatella Versace expressed, "The power of these fabulous women dressed in the House's iconic silhouettes and materials is tremendous. Lolli, Mona, and the legendary Claudia! Everything I love about fashion is here. Of course…. It's Versace!" regarding the campaign.