"Naomi Campbell X BOSS" Travel Capsule Collection Launch

Naomi Campbell is a fashion icon and pioneer who lives her life like a true boss. Since her first appearance in BOSS's global campaign for Autumn/Winter 2022, she has continuously built a synergistic relationship with BOSS.

The new capsule collection “NAOMI X BOSS” for sophisticated and modern urban travelers has been created through close collaboration. This collection will play a key role in accelerating the brand's growth strategy in womenswear.

Inspired by Naomi's rapidly changing lifestyle, the collection combines BOSS's iconic modern silhouettes and signature tailoring to create sophisticated outerwear, premium leisure styles made from functional fabrics, and unique shoes.

Made from premium cashmere, cupro, and jersey, the collection offers comfort and luxury for travel and everyday life, emphasizing practicality without compromising style. The color palette presents a bold mix of almond, black, white, and purple.

Naomi Campbell said, “In this collection, you will find products that are versatile and comfortable for everyday and travel use. It reflects my lifestyle, always ready for new experiences while maintaining style, and features wrinkle resistance, so you can wear it without worry about creases while on the move.”

Marco Falcioni, Senior Creative Director at BOSS, stated, “It's an honor to collaborate with Naomi. She was very active and passionate about this project. Creating a collection themed around travel based on her experience and personal taste was Naomi's idea.”

“She knew exactly what she wanted, blending BOSS's iconic style and fashion codes, sharing creative ideas throughout the production process. Particularly, stepping out of our comfort zones to collaborate and rely on each other for inspiration and challenges made it a pleasurable experience,” he added.

Meanwhile, the capsule collection with Naomi Campbell is available through the official website, at Selfridges in London, Bloomingdale's in New York, and selected stores worldwide, accompanied by a 360-degree marketing campaign and a major outdoor advertising campaign.