Alexander McQueen Reveals First Brand Campaign with Seán McGirr

Alexander McQueen previews a brand campaign by new Creative Director Seán McGirr, building anticipation for the fashion show to be held in Paris in March.

This campaign, embracing Alexander McQueen's past and illuminating its present and future, features house icons and friends Debra Shaw and Frankie Rayder.

This McQueen campaign, celebrating the essence of McQueen, was shot by photographer Tomi Malekoff and art directed by Edward Quarmby.

Meanwhile, the debut stage for Creative Director Seán McGirr, the Alexander McQueen Autumn/Winter 2024 collection fashion show, will feature both women's and men's collections. It is scheduled to be live-streamed on March 2nd at 8 PM local time in Paris, via Alexander McQueen's official online boutique and YouTube channel.