& Other Stories, SS24 Collection with Alek Wek

& Other Stories is unveiling a new SS24 Spring Collection for the upcoming spring. The essence of this collection lies in the harmonious balance between feminine delicacy and restrained simplicity, seamlessly navigating between the contrast of opposing concepts.

The campaign for this collection aims to inspire women to break free from social constraints, blur boundaries, and create their own narratives, encapsulating the message 'Create your unexpected' with the collaboration of supermodel and humanitarian artist Alek Wek.

Johan Svensson, Brand Identity Manager of & Other Stories, expressed, “Through this campaign, we hope women gain confidence to confront both large and small obstacles, realizing that their resilience has a ripple effect and can inspire others to face similar challenges.”

Meanwhile, the SS24 collection is introduced with two different concepts.The first concept showcases designs with clean lines that highlight textured silhouettes and contrast with raw, unprocessed elements and delicate details. Composed of neat and sophisticated pieces, the collection features oversized leather jackets and power shoulder outerwear reminiscent of the 1980s as main items. It is recommended to style them with body-hugging maxi dresses, bias-cut skirts, neatly tailored pants, and blouses with striking details. The collection also includes Hammered Gold jewelry and accessories, woven leather bags, and stiletto heels with ornamental details.

The second concept of the SS24 collection presents a feminine and lively mood with looks that harmonize delicate details. Ruffle dresses and pleated bustiers blended with soft pastel-toned watercolor flower prints are expressed in a flexible and elegant mood alongside pleated wide pants. White denim offers a fresh and sophisticated look, while shoes feature a modern twist with 3D flower leather and sculptural gold heels.

The SS24 Season Collection from & Other Stories will be available from February 22nd in offline stores and the official online store.