Vans Launches Premium Line 'OTW by Vans'

The sports/lifestyle brand Vans introduces a new top-tier line, OTW by Vans.

OTW by Vans is the brand's new top-tier line introduced as a replacement for the historic Vault by Vans, showcasing innovative designs and the experience of skateboarding.

In June last year, during the 2024 S/S Paris Fashion Week Mens, OTW by Vans made its first appearance to the public with a skate structure set up along the Seine River against the backdrop of the Eiffel Tower, challenging the limits of product design and experience. It also leads in the exchange with influential figures pioneering innovation in various fields such as skateboarding, art, design, music, and entertainment.

Season 1 campaign directed by Jack Bridgland features Efron Danzig, Eyedress, Hooz, Nati, Rowan Zorilla, and Vegyn as campaign ambassadors, encapsulating the vision of OTW by Vans.

Their creativity, expressed through the common denominator of skateboarding in various fields such as multifaceted art, free music, and pioneering design sensibilities, forms a cultural narrative. This combination of skate, art, design, and innovative products and experiences will lead the new chapter of OTW by Vans. The season's lookbook showcases various key product lines of OTW set to launch in 2024.

OTW by Vans' Creative Director, Ian Ginoza, states, “OTW by Vans is a brand pioneering in evolution, experience, and collaboration. At the heart of Vans lies the spirit of skateboarding, and OTW enhances this spirit through a unique perspective, furthering cultural development.”

The first products introduced by OTW by Vans redefine one of the most iconic signature shoes in the skateboarding scene, the Half Cab Reissue 33 Vibram, featuring a special Vibram outsole and vulcanized sole, available in three suede/mesh colorways. The future of Vans apparel design is also glimpsed in the patchwork drill chore coat and patchwork drill pants.

New updates from Vans' new top-tier line, OTW by Vans, will be announced through official social accounts and the release in Korea will be through Vans Korea.