ARKET, The Classic Elegance of Daily Denim

The Nordic lifestyle brand ARKET has launched the SS24 denim collection for the upcoming spring styling. This collection introduces freshness to daily denim products with loose silhouettes and washing details.

The women's denim collection offers various silhouettes and soft-lined denim products designed for light and comfortable wear in everyday life.

In this collection, which adds modernity and comfort to the classic look, a new silhouette called POPLAR has been launched. This denim, characterized by its non-stretch mid-rise waist and straight silhouette, offers the dignity of a classic reinterpreted in a contemporary way.

The men's denim collection is also designed for denim styling suitable for all seasons and situations. It is composed of products with silhouettes that fit everyone and can be comfortably worn in everyday life without any hassle.

The newly introduced children's collection can also be found in this denim collection. It is designed considering the activities in children's daily lives, focusing on comfort, durability, and freedom of movement.

The women's, men's, and children's SS24 denim collections, carefully washed to minimize water and energy consumption during laundering and made from organic cotton material, are available at ARKET offline stores (excluding children's collection at Garosu-gil, The Hyundai Seoul, Shinsegae Centum City, Starfield Suwon) and online store.