Lee Sung-kyung, Bright Spring Fashion Highlighting Colorfulness

Lynn Company's women's clothing brand LINE Addition has selected actress Lee Sung-kyung as the new brand model.

With the announcement of the brand model selection, Lee Sung-kyung in the released photoshoot presents the spring fashion trend with items featuring soft color tones, capturing attention by perfectly pulling off any look like a global fashion icon. The photoshoot, conducted under the concept ‘Come as you are’, genuinely showcases Lee Sung-kyung as she is, emanating her diverse charm as an all-rounder in acting, singing, and dancing.

LINE Addition stated, “Actress Lee Sung-kyung's bright energy and honest appearance align well with the image the brand aspires to.”Not only in acting but also in various fields, Lee Sung-kyung is revealing her unique free-spirited charm, becoming a role model and great inspiration for modern women. Through this campaign, we expect to effectively convey the message that 'it's okay not to be perfect', sharing our anticipation towards muse Lee Sung-kyung.

Lee Sung-kyung has solidified her presence as a trusted and beloved actress by consecutively winning the Best Actress award at the 2023 SBS Drama Awards and APAN. In addition, she surprised everyone by releasing a digital single ‘Eating Well, Living Well’.

The items worn by Lee Sung-kyung in the photoshoot are available sequentially at LINE Addition stores nationwide, through the fashion curation mall BuyLynn Shop, and the brand's official SNS.