Kim Soo-hyun & Jang Won-young, Outdoor Styling Photoshoot Revealed

The outdoor fashion brand Eider has unveiled its outdoor photoshoot for the spring and summer season of 2024, featuring Kim Soo-hyun and Jang Won-young.

This season, Eider proposes a variety of outdoor looks that harmonize functionality and style, based on the authentic outdoor DNA.

From the high-performance 'Heritage Line' that combines the brand's signature items with high-functional materials to the stylishly implemented 'On The Rock Ice Series' showcasing Eider's unique cooling technology, and the 'Aero Hike' hiking shoes providing utmost comfort and optimal stability, the collection is composed of eye-catching items.

In the revealed photoshoot, Kim Soo-hyun and Jang Won-young stylishly expressed the authentic outdoor style against the backdrop of nature such as green fields and rough sandy mountains.

Kim Soo-hyun styled the hiker's style for the best outdoor experience, wearing the windproof Windstopper jacket that perfectly blocks the wind and the high-functional hiking shoes 'Aero Hike', while Jang Won-young completed a fresh and stylish outdoor look by matching the bright spring-colored 'Core Windstopper windproof jacket' with tone-on-tone pants.

Eider's unique cooling wear 'On the Rock Series' has returned this summer with even more powerful cooling effects and various style options. Kim Soo-hyun and Jang Won-young have raised expectations for this season's 'On the Rock Series' with their natural poses reflecting coolness and diverse styling.

Eider's marketing team stated, "This season, Eider has planned an outdoor style that can meet the best harmony of authentic outdoor identity and Eider's unique design sense," and added, "We hope customers will experience the functionality unique to the outdoor brand melted into sophisticated style through Eider's new season products."

Meanwhile, the products featured in Eider's Spring/Summer 2024 fashion photoshoot with actor Kim Soo-hyun and IVE's Jang Won-young can be found at Eider's offline stores nationwide or on the official online mall.