Spring campaign of 'Thursday Island' filled with free spirit

Jien Co (CEO Kim Seok-joo)'s contemporary brand 'Thursday Island', known for its free and natural sensibility, has revealed a photoshoot for the 2024 Spring campaign themed 'THURSDAY CITY TRAVEL', depicting a journey to discover the brand's origin.

Following the endemics, Thursday Island begins a journey to rediscover its unique origin as a brand, fueled by the increase in overseas 'travel' demand and the inspiration derived from travels, in line with the original name 'Thursday Island', emphasizing a free and relaxed sensibility.

The 2024 Spring season campaign, shot in Barcelona, Spain, where beautiful sunshine, the city, and the sparkling sea coexist, showcases a positive mood that further solidifies the brand identity of 'travel', featuring three models full of smiles and positive vibes.

Based on an unembellished travel story with friends to Spain, this captures the essence of traveling and relaxation under the blue sky, cycling around the artistic city, shopping at local markets, enjoying local cuisine, and simply walking around, all of which represent the simple joys of everyday life.

This campaign showcases the moments of travel with Thursday Island's spring items in each cut, embodying WELLNESS & MINDFULNESS as major themes, and encapsulating a spring travel story for wellness life within ‘THURSDAY CITY TRAVEL’.

The items enhance identity with lovely colors and signature flower prints, representing daily life wear, and suggest a mood palette filled with warmth and positive vibes one can experience during a European trip to Spain.

The spring key items such as dresses and blouses are highlighted with luxurious points through bold lace and trimming details, and bright colors, leather outerwear, and utility jumper style eyelet outers are also expected to receive great responses.

The brand representative stated, "Thursday Island plans to refresh its brand identity with a contemporary sensibility, bringing customers closer with a variety of contents that charmingly blend the travel theme and origin, the brand's motto. Thursday Island's travel story for wellness life aims to show a journey of mental, physical, and emotional rest away from the weary daily life at the travel destination."

Not only the existing customers who love Thursday Island but also the MZ customers will be included in the brand origin's travel concept of short videos and fresh, diverse events and contents to be unveiled.