VOV, Celebrating International Women's Day with the 'Voice Up' Campaign

Shinsegae Tomboy's women's clothing brand VOV (Voice of Voices) is unveiling the 'Voice Up' campaign, containing the voices of assertive women, ahead of International Women's Day (March 8).

VOV has planned this campaign to focus on women active in various sectors of society and to deliver the message that all women should freely express themselves. It's an initiative to promote the brand identity based on the brand name meaning 'Voice,' especially approaching International Women's Day.

The campaign features the voices of women from various professions, including broadcaster 'Ahn Hyun-mo', the first Asian ballerina of the Czech National Ballet 'Kang Min-hee', and band leader 'Shin Hae-nam' who is active beyond borders. It also showcases various looks that will be trendy this spring using VOV's new products, expressing the individuality of each. Along with the unveiling of the campaign, VOV is launching an archive collection and presenting genuine spring and summer styles. The collection is made up of items that stand out with VOV's unique silhouette and distinctive details, offering highly versatile fashion that women in their 20s and 30s can easily follow. From cutout knits that subtly reveal the shoulder line to shirts with tie straps, and jackets and pants with sophisticated tailoring, the collection encompasses the brand's unique refined sensibility. A special promotion is also being held to celebrate the launch of the campaign. Firstly, an event involving customer participation is being held in conjunction with 'ELLE VOICE', which conveys the voices of contemporary women through a newsletter. Participants can enter a draw to win a Voice Up T-shirt engraved with the campaign phrase by posting a supportive message for themselves along with #VOICEUP on the ELLE VOICE Instagram comments. Furthermore, a brand exhibition is being held on the proprietary digital platform S.I.VILLAGE until March 10, offering a 10% discount. A representative from Shinsegae Tomboy VOV said, "We launched the Voice Up campaign to share the stories of various women in celebration of International Women's Day," adding, "As a leading women's clothing brand in Korea, we will continue to develop various campaigns for women." The VOV outfits featured in the Voice Up campaign are available at national offline stores and on S.I.VILLAGE. Moreover, the photo shoots and interview videos featuring the models are revealed through VOV's official SNS channels and S.I.VILLAGE.