Jennie, Seductive and Intense Charm

Jennie, a global artist and Chanel's house ambassador, has been chosen as the muse for the Premiere Original Edition watch.

On the 1st, Chanel announced that Jennie has been selected as the muse for the Premiere Original Edition watch collection, and also revealed the 2024 Premiere campaign led by directors Inez and Vinoodh.

In the revealed campaign, Jennie captivates with her seductive and intense charm against the backdrop of Paris.

The PREMIÈRE, introduced by Chanel in 1987, is a watch that embodies the unique aesthetics of the Chanel house. It features a design inspired by the octagonal stopper of the N°5 perfume bottle, dressed in black lacquer, and incorporates the leather and chain used in Chanel's iconic bags for a unique and modern design. The PREMIÈRE celebrated its 35th anniversary last October by launching the new Premiere Original Edition.

Meanwhile, Jennie has been linked with Chanel since being chosen as an ambassador in 2017 and has continued her relationship as the muse and house ambassador for Chanel's Coco Crush collection since 2022.