Byeon Woo-seok, Selected as New Brand Model for 'Discovery Expedition'

On March 5, 2024, F&F, led by CEO Kim Chang-soo, announced the selection of actor Byeon Woo-seok, who has made a mark with Netflix's '20th Century Girl' and JTBC's 'Strong Girl Kang Nam-soon', as the new brand ambassador for the premium lifestyle outdoor brand 'Discovery Expedition', unveiling the 24SS Spring Windbreaker photo shoot with him.

In the photo shoot released by Discovery, actor Byeon Woo-seok presents a modern take on spring season styling with a golf-core mood, featuring his unique solid body line and charismatic expression against the backdrop of refreshing nature.

The 'Men's Vertex 3L Gore Windstopper Jacket', a flagship new product for Discovery's 2024 spring season, is designed with a sophisticated color and a semi-oversized fit. It is made of luxurious Gore Windstopper 3L fabric, applies taping technology, and uses waterproof zippers to ensure both water resistance and wind protection.

Additionally, the 'Men's Vertex 3L Goretex Jacket', featuring premium Goretex material and taping technology, offers perfect water resistance and superior windproof capabilities, making it an ideal high-functioning jacket for any outdoor situation. Its trendy semi-oversized fit and luxurious texture of the 3L material also make it suitable for stylish golf-core styling in everyday life.

Furthermore, a range of functional windbreakers, including the 'Men's Vertex Basic Gore Windstopper Jacket' which adheres to the basics with a soft Gore Windstopper material, as well as functional cargo pants, outdoor parachute pants, and short-sleeved functional T-shirts, will be introduced.

A representative of Discovery Expedition stated, "We decided to appoint Byeon Woo-seok as a brand model as his sporty and healthy image aligns with the recent 2030 trend of managing both physical and mental health and enjoying a diverse life."

Meanwhile, actor Byeon Woo-seok is expected to show another charm by appearing as a famous idol in the tvN drama 'Carrying Sunjae and Running Away', a time-slip salvation romance set to air in April.

The products featured in Byeon Woo-seok's Discovery Expedition 24SS Spring Windbreaker photo shoot are available at Discovery's official online mall and offline stores.