This image has an empty alt attribute; its file name is 20240305_WooSeokByeon_05.jpg — [Photo source= Byeon Woo-seok's personal SNS]

On March 5, 2024, F&F, led by CEO Kim Chang-soo, announced the selection of actor Byeon Woo-seok, who has made a mark with Netflix's '20th Century Girl' and JTBC's 'Strong Girl Kang Nam-soon', as the new brand ambassador for the premium lifestyle outdoor brand 'Discovery Expedition', unveiling the 24SS Spring Windbreaker photo shoot with him.

[Photo source=Discovery, 'Men's Vertex 3L Gore Windstopper Jacket']

In the photo shoot released by Discovery, actor Byeon Woo-seok presents a modern take on spring season styling with a golf-core mood, featuring his unique solid body line and charismatic expression against the backdrop of refreshing nature.

[Photo source=Discovery, 'Men's Vertex 3L Gore Windstopper Jacket']

The 'Men's Vertex 3L Gore Windstopper Jacket', a flagship new product for Discovery's 2024 spring season, is designed with a sophisticated color and a semi-oversized fit. It is made of luxurious Gore Windstopper 3L fabric, applies taping technology, and uses waterproof zippers to ensure both water resistance and wind protection.

[Photo source=Discovery, 'Men's Vertex 3L Goretex Jacket']

Additionally, the 'Men's Vertex 3L Goretex Jacket', featuring premium Goretex material and taping technology, offers perfect water resistance and superior windproof capabilities, making it an ideal high-functioning jacket for any outdoor situation. Its trendy semi-oversized fit and luxurious texture of the 3L material also make it suitable for stylish golf-core styling in everyday life.

[Photo source=Discovery, 'Men's Vertex Basic Gore Windstopper Jacket']

Furthermore, a range of functional windbreakers, including the 'Men's Vertex Basic Gore Windstopper Jacket' which adheres to the basics with a soft Gore Windstopper material, as well as functional cargo pants, outdoor parachute pants, and short-sleeved functional T-shirts, will be introduced.

A representative of Discovery Expedition stated, "We decided to appoint Byeon Woo-seok as a brand model as his sporty and healthy image aligns with the recent 2030 trend of managing both physical and mental health and enjoying a diverse life."

Meanwhile, actor Byeon Woo-seok is expected to show another charm by appearing as a famous idol in the tvN drama 'Carrying Sunjae and Running Away', a time-slip salvation romance set to air in April.

The products featured in Byeon Woo-seok's Discovery Expedition 24SS Spring Windbreaker photo shoot are available at Discovery's official online mall and offline stores.