Actress Jun Ji-hyun, The Endless Journey Towards Eternal Youth

The luxury skincare brand 'La Mer' has unveiled the 'Moisturizing Soft Cream' campaign in collaboration with actress Jun Ji-hyun.

This campaign was produced by the French Oscar-winning directors The Gondry Brothers (Michel Gondry & Olivier Gondry) and features Jun Ji-hyun in the La Mer 'Beyond the Surface' campaign video. It employs fantasy elements and montage techniques to project seven versions of Jun Ji-hyun, reflecting the female characters she has portrayed, enabling audiences to continually feel the vitality given from within and experience the beauty of eternal youth through her appearance in the video.

In the revealed campaign, Jun Ji-hyun finds herself in the middle of an endless journey towards youth, facing the true self to gain strength for a new leap, and listening to the inner voice to discover the infinite possibilities within.

Meanwhile, she also attended the 'Beyond the Surface' event for the 'Moisturizing Soft Cream' campaign held in Shanghai, China.

Since being selected as an ambassador for La Mer, she visited China for the first time and attracted attention at the event site, discussing 'Beyond the Surface' and showing a lively appearance with The Gondry Brothers (Michel Gondry & Olivier Gondry), R&D experts, key media, and opinion leaders.

In addition, the product featured alongside her in the revealed campaign is 'Moisturizing Soft Cream'. One of the moisturizers in La Mer's collection, this product offers healthy and youthful vitality from within the skin through La Mer's unique delivery system.

The moisturizer collection includes 'Moisturizing Soft Cream', 'Crème de la Mer', 'Moisturizing Cool Gel Cream', 'Moisturizing Soft Lotion', and 'Moisturizing Matte Lotion', totaling five products. You can choose according to the desired texture, finish, and skin type, and experience the effects of the key ingredient, Miracle Broth™, in five distinct textures.