IU "It's spring, let's exercise together"

A photoshoot featuring IU, the ambassador of the global sports brand New Balance, has been released.

The 'Flying Warm-Up Jacket' worn by IU in the photoshoot is a New Balance signature windbreaker suitable for spring, incorporating a color block design and pattern cuts that encapsulate New Balance's unique sentiment. This product is available in four colors: black, ivory, light blue, and white, offering comfort and freedom of movement with its loose chest circumference and raglan sleeves.

New Balance suggests easy-to-follow Blockcore styling with black color products featuring tone-on-tone color schemes, and proposes a classic, retro vibe with ivory color products.

A New Balance official stated, “We have prepared windbreakers that are great for spring, accompanied by a photoshoot with our global ambassador IU. Through New Balance windbreakers with various color combinations and comfortable fit, we hope everyone can complete their spring styling according to their taste.”

A special feature on IU's photoshoot is being held on the official New Balance website. At the exhibition, visitors can see a curated selection of various windbreakers, including the 'Flying Warm-Up Jacket' worn by IU, as well as the 'Heritage Warm-Up Jacket' and 'Colorblock Warm-Up Jacket'.