Umbro, Reinterpreting Kidcore with the Flavor Series Launch

In the midst of the fashion-interesting MZ generation trending various core looks such as Blockcore, Barbiecore, and Gothcore, the authentic British football and sports brand Umbro has unveiled the 24SS Flavor Series, reinterpreting Kidcore for those immersed in fashion inspired by childhood.

Accompanied by lookbook photos set against the backdrop of blue skies and fields with the spring breeze, the new 24SS Flavor Series draws inspiration from carefree childhood nostalgia to showcase Umbro's unique Kidcore look. The series is characterized by a variety of FLAVOURful colors and witty styles, broadening consumer choices.

The Flavor Series is lined up with spring-friendly items like windbreakers, anoraks, and jogger pants, composed of woven and knit textures for FLAVOUR. Especially, new color blocks, renewed woven materials, and outpocket details have caught the attention of men and women in their 20s and 30s seeking individuality.

The Flavor Series, capturing a kitsch and bright mood, includes items like crossbags, ball caps, and socks that are great for a colorful mix-and-match.

The Flavor stand-collar windbreaker, perfect for the unpredictable weather of the transition seasons, offers excellent shape retention and features nylon fabric with natural creasing due to washing processing for a comfortable fit. Moreover, the Flavor cap and crossbag items come in colors perfect for adding a point to the look, such as fern green and blue, making them ideal for creating a trendy Kidcore style.