Bose Global Ambassador Shohei Ohtani, First Visit to Korea in 12 Years

Premium lifestyle brand Hugo Boss's Bose Global Ambassador and icon of American Major League Baseball (MLB), Shohei Ohtani (Ohtani Shohei), entered South Korea through Incheon International Airport on the 15th.

Shohei visited Korea for the opening games of the 2024 regular season, which will be held on March 20th and 21st at the country's only dome stadium, Seoul Gocheok Sky Dome. His visit, the first in 12 years, was met with the warm welcome of fans and a large number of journalists who had been waiting at the site for a long time.

His amazing skills, as well as his passion for baseball since childhood, which led to the establishment of the Mandala chart (a technique for achieving goals), have become a hot topic among the younger generation in Korea, resulting in a solid domestic fanbase. Therefore, his visit has sparked even greater interest.

In particular, the brand's pursuit of an autonomous life and the confidence to inspire people worldwide align with Shohei's spirit and attitude towards baseball, connecting with the values of Bose's #BeYourOwnBOSS campaign.