The high-end women's clothing brand MICHAA has revealed the 24 SS campaign photoshoot featuring muse Song Hye-kyo.
This campaign, conceptualized around keywords, showcases Song Hye-kyo's chic interpretation of MICHAA's sophisticated tailoring, lightening the styling and embodying the closer springtime.
Song Hye-kyo exhibited a modern and elegant aura, fully embracing the 'Human MICHAA' aspect, from MICHAA's signature dresses to tweed looks and setup styles, shining in the 24 SS campaign with her unique genre.
The MICHAA campaign highlights light-fit dresses and three-dimensional tweed jacket setups.
In the photoshoot, Song Hye-kyo showcases an elegant and captivating look with a draped back silhouette dress and captures the warm and radiant atmosphere of spring with a light blue cropped tweed jacket and mini skirt.
She also exudes a feminine and luxurious mood in a short-sleeved jacket and flared skirt with a clean silhouette, and completes a vibrant daily look by pairing bootcut denim pants with a multicolored tweed jacket.
Additionally, she showcased a comfortable and active styling with a cape-style jacket matched with wide silhouette pants.
Besides, she added a luxurious atmosphere with a bright yellow color dress with neckline points and a dress featuring embroidery and beading details all over the fabric.
Meanwhile, the MICHAA 24 SS campaign items worn by Song Hye-kyo can be found on MICHAA's official website and at department stores nationwide.