To celebrate the opening of the pop-up store of the French luxury fashion house Longchamp at The Hyundai Seoul, brand ambassadors including Kim Se-jeong, singer and actress Sooyoung, and Red Velvet's Seulgi attended and brightened the event.
At the event, brand ambassador Kim Se-jeong highlighted her look with an elegant off-shoulder top and skirt set, expressing bohemian chic vibes, accentuated with Longchamp's iconic Le Pliage Box Bucket Bag.
Sooyoung styled a trendy look with a silver sequin dress, a sporty T-shirt, and Longchamp's Épure crossbody bag.
Seulgi presented a clean and unique style by matching a flower embroidered setup look with the Le Pliage line hobo bag.
All three celebrities perfectly embraced items from Longchamp's SS24 collection, each showcasing their unique personalities in fashionable looks.
It is said that the celebrities enjoyed their time exploring and experiencing the popup store, as well as checking out Longchamp's SS24 collection displayed in the store.
Meanwhile, the popup store, celebrating the launch of the SS24 collection, will be open until March 31st on the first floor of The Hyundai Seoul, featuring various events and exclusive popup products. Reservations can be made in advance through the talk tab after adding Longchamp Korea on KakaoTalk.