On March 19, 2024, Ralph Lauren hosted the Spring/Summer 2024 presentation at the Seoul Auction Gangnam Center in Sinsa-dong, Seoul.
At this event, which showcased Ralph Lauren’s top lines including Ralph Lauren Purple Label, Ralph Lauren Collection, and Watch and Fine Jewelry, special guests such as Ralph Lauren's Korea ambassadors, actress and singer Jung Soo-jung (Krystal), actor Kim Woo-bin, and Ryu Jun-yeol graced the occasion.
In addition, actors Jung Woo-sung, Lee Jin-wook, Esom, and Lee Ho-jung added a special touch to the event by wearing Ralph Lauren Purple Label and Ralph Lauren Collection.
Ralph Lauren Purple Label is a premium brand that showcases custom handmade suits made with the finest materials from Italy, offering sophisticated beauty and elegance. The Ralph Lauren Collection, along with Purple Label, is a luxury line of women's clothing made from the finest materials sourced worldwide.
The Ralph Lauren Purple Label Resort delivery worn by actors Jung Woo-sung and Lee Jin-wook introduces a unique palette that combines black and white with soft pastel colors, inspired by the sophisticated Art Deco resorts of Miami.
Jung Woo-sung wore a black Kent hand-tailored suit jacket, striped crewneck T-shirt, and white Gregory trousers.
Lee Jin-wook showcased a refined everyday luxury look from the Resort 24 season, inspired by Art Deco yet highlighting a vibrant color palette, by wearing a black Kent hand-tailored striped suit jacket and pink Gregory hand-tailored silk linen trousers.
Actor Kim Woo-bin wore a Kent single-breasted 3-piece suit from the Pre-Spring 24 Chamoni concept, suggesting classic looks with a delicate color palette of neutral tones and various thicknesses that are not limited to a single season.
Actor Ryu Jun-yeol wore a Ralph Lauren Purple Label Spring 24 look, showcasing a relaxed approach to everyday luxury known as 'Soft Dressing.' He also matched the Wellington Pebble Calfskin Tote Bag with the intricately crafted Swiss 45MM Round Engrave Sterling Watch, perfectly blending Ralph Lauren's iconic style with fine watchmaking, highlighting the complete look of the Ralph Lauren Purple Label.
Actress and singer Jung Soo-jung (Krystal) and actress Lee Ho-jung, who wore the Ralph Lauren Collection Spring 24 delivery, showcased a cool and sophisticated, new type of romance that differs from the conventional.
Jung Soo-jung (Krystal) added splendor to her outfit with Ralph Lauren's equestrian heritage-highlighting Stirrup Mini Watch, the Equestrian Rose Gold Double Stirrup Ring expressing the bond between horse and rider, and the Rose Gold Stirrup Earrings, combined with the sophisticated urban Chunky Chain Pavé Diamond Rose Gold Chain Bracelet, Pavé Diamond Rose Gold Ring, and Rose Gold Ring, enhancing the elegance of her modern and contemporary look.
Actor Lee Ho-jung wore the Hillaine Lambskin Jacket, adorned with various elements such as metallic trim on the cuffs, star-shaped patches on the collar, and antique buttons, offering a diverse feel. The look is completed with a gold tank top made from silk jersey as the inner piece, matched with the RL 888 Mini Crossbody Chain Bag for a bold and refined look. Moreover, Lee Ho-jung enhanced the elegance of the outfit with equestrian motif-inspired accessories like the Double Stirrup Ring finished with pavé diamonds, and the simple yet elegant Double Lariat Necklace in a stirrup shape.
Actor Esom wore the Ralph Lauren Collection's Pre-Spring 24 delivery, capturing the timeless modern chic with neutral tones. The look harmoniously combines utility and feminine sensibilities, offering natural and comfortable styling with Twill Pants, a Fawn-colored Silk Tweed Birdseye Sweater Vest made of natural mixed buttons and beautiful silk tweed structure, and a relaxed fit Silk Tweed Birdseye Cardigan highlighting the boyfriend style, perfectly presenting the romantic and natural charm Ralph Lauren Collection aims to convey this season.
Actor Esom's outfit from the Ralph Lauren Collection Pre-Spring 24 delivery incorporates the everlasting charm of neutral tones for a contemporary and sophisticated look.
The outfit showcases a blend of utility and feminine vibes, offering a naturally comfortable style with Twill Pants, and is further enhanced with a Silk Tweed Birdseye Sweater Vest in fawn color made from beautiful silk tweed structure with natural blend buttons, paired with a relaxed-fit Silk Tweed Birdseye Cardigan that showcases a boyfriend style, perfectly demonstrating the romantic and natural allure intended by Ralph Lauren Collection for this season.
The elegant functionality and luxurious form are combined in the iconic black RL 888 Box Calfskin Top Handle Bag, paired with the Equestrian Heritage-highlighting Stirrup Rose Gold Small Watch and Rose Gold Stirrup Earrings, and complemented by the romantic Chunky Chain Rose Gold Ring, completing a richer look.