DKNY, Top Model Kaia Gerber's Photo Shoot Revealed

Written by Ethan  on 27 Mar, 2024
DKNY, Top Model Kaia Gerber's Photo Shoot Revealed | 1
[Photo Source=Hansum]

The fashion company Hansum, affiliated with Hyundai Department Store Group, has introduced the 'Heart of New York (HEART OF NY)' capsule collection of New York luxury designer brand DKNY. This collection emphasizes the heart of America, New York, and the DNA of DKNY, a symbol of New York, to reintroduce the brand to the public.

As a brand representing New York, DKNY has built a popular image in the country through modern sensibility and dynamic energy. The 'Heart of New York Capsule Collection' retains the strong DNA of the brand while showcasing its leadership in the new era.

DKNY, Top Model Kaia Gerber's Photo Shoot Revealed | 2
[Photo Source=Hansum]

To mark this new leap for DKNY, global top model ‘Kaia Gerber’ represents the new era of DKNY as the face of the capsule collection and the DKNY 2024 S/S main campaign. The 2024 S/S campaign, featuring Kaia Gerber, was conducted under the lens of Alasdair McLellan in a New York studio, focusing on the model's portrait to clearly express the brand's visual identity and deliver the new energy of DKNY.

DKNY, Top Model Kaia Gerber's Photo Shoot Revealed | 3
[Photo Source=Hansum]

The 'Heart of New York’ capsule collection features sporty, utility mood designs to connect with a diverse and dynamic audience, developing a capsule-specific logo combining the brand logo with the heart symbol. This has been applied to multi-logo denim, big logo point t-shirts and knits, varsity jackets, and accessories, offering a modern proposition.

The DKNY 'Heartof New York’ capsule collection launched globally on the 25th and is now available in Korea at The Hyundai Seoul, The Hyundai Daegu, Hyundai Department Store Cheonho Branch, KINTEX Branch, Pangyo Branch, Shinsegae Department Store Gangnam Branch, Gwangju Branch, Daegu Branch, Centum City Branch, Lotte Department Store Busan Main Branch, Pohang Branch, and Galleria Department Store Time World Branch, as well as Hansum's official online mall, H Fashion.


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