Le Sserafim Kazuha, Beauty Photoshoot Highlighting Radiant Skin

The global beauty brand Lancôme has selected Le Sserafim's Kazuha, who is receiving a lot of love from fans both domestically and internationally, as the new model for their domestic campaign.

Lancôme and Kazuha's first photoshoot was revealed through the magazine Elle. In the photoshoot, Kazuha captivated viewers with her beautiful visuals and deep, absorbing eyes. Particularly, her radiantly shining smooth skin drew admiration from all who saw it.

Kazuha's perfect flawless skin was achieved with Lancôme's strengthened 'NEW Teint Idole Ultra Wear Long-Lasting Foundation.' The new 'NEW Teint Idole Ultra Wear Long-Lasting Foundation' introduced by Lancôme boasts upgraded product strength with an 81% skincare serum base containing hyaluronic acid added compared to the previous products.

The skincare base allows for a semi-matte skin makeup finish that is free from dryness with a subtle inner glow, while the thinly adhering color pigments naturally brighten the skin tone, creating a clear and radiant complexion as if it was natural.

Furthermore, the long-lasting foundation, which maintains without darkening for 24 hours, applies Lancôme's advanced Airwear Technology, delivering an airy matte texture that envelops the skin as lightly as air, achieving a comfortable ultra-close cover that feels as if the skin can breathe.