TUMI Reveals 'Asra Collection' Campaign Featuring Moon Ga-young

Written by Ethan  on 27 Mar, 2024
TUMI, Moon Ga-young Featured in 'Asra Collection' Campaign | 1
[Photo source=TUMI, Moon Ga-young, the new TUMI global ambassador wearing Asra Collection's Cameo Rose]

The performance luxury brand TUMI has launched a new handbag collection, the 'Asra Collection,' and has appointed actress Moon Ga-young as the global ambassador. TUMI's Asra Collection, designed for the relaxed, stylish, and active woman, has launched a sensual campaign with Moon Ga-young to celebrate the launch of the new collection and the expansion of the women's product line.

The Asra Collection presents items that can be matched with various styles through feminine designs that combine style and functionality. This collection includes three sizes: small crossbody, shoulder bag, and large hobo bag, along with TUMI's core color, matte black, and new colorways inspired by the beautiful scenery of Sentosa Island: Moonlight, Cameo Rose, and Purple Sunset, capturing the energy and diversity of Singapore.

TUMI, Moon Ga-young Featured in 'Asra Collection' Campaign | 2
[Photo source=Moon Ga-young Personal SNS]

Jill Kress, Senior Vice President of Marketing and E-commerce at TUMI, stated, "We are very pleased to welcome Moon Ga-young as TUMI's global ambassador with the launch of the Asra Collection, at the same time expanding TUMI's women's product line. She consistently delivers positive energy through her confident and assertive actions, which we believe aligns with the message TUMI wants to convey to our female customers."

The products in the Asra Collection are enhanced with soft-textured gathered decorations, complementary hardware, and knotted shoulder straps, adding visual and tactile interest. In addition, practicality is increased with added external pockets for storing items like cell phones and sunglasses, and personalization is possible with TUMI's signature leather monogram charms.

TUMI has finalized a partnership with Moon Ga-young to introduce the Asra Collection and has completed a campaign that conveys the elegance and modern charm of the collection. Directed by C Prinz and photographed by Bibi Cornejo Borthwick, the campaign features Moon Ga-young exploring a classical, museum-like architectural space with an Asra bag, vividly showcasing the essence of the collection's fluidity and elegance.

Moon Ga-young stated, "I am honored to collaborate with TUMI through the Asra Collection. I have been a fan of TUMI for a long time and was very happy to know they are exploring new silhouettes. Beauty and flexibility occupy a large part of my life,and I feel that all my journeys will be perfectly complete with TUMI."


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