Lee Hyori Presents 'Timeless Denim'

The 'Timeless Denim' campaign, a collaboration between total lifestyle brand GUESS (hereinafter 'GUESS') and Lee Hyori, has finally been unveiled.

Since the teaser release on the 15th, the visuals of GUESS and Lee Hyori have garnered much praise for their chic denim looks, marking the iconic model and brand's first meeting in 15 years. It is rumored that her charisma and professional immersion in the shoot delighted the staff on site throughout the filming.

In the 'Timeless Denim' campaign, Lee Hyori showcases the direction of this year's mega trend 'denim' fashion, from dressy styling using denim bustiers to casual styling with loose wide fit denim pants and simple tops, presenting trendy yet timeless denim styling, including the 'denim on denim' look that radiates her unique aura.

The products from the campaign featuring GUESS and Lee Hyori, showcasing the essence of denim styling in 2024, are now available at GUESS's official online mall and stores nationwide.