Cartier Unveils Trinity 100th Anniversary Campaign

In 1924, Trinity was born. Now, 100 years later, Cartier commemorates the centenary of this icon with a new campaign video. Trinity is considered more than just jewelry; it's a symbol of harmony and diversity.

In the video, Cartier ambassadors Paul Mescal, Jisoo, Yara Shahidi, Jackson Wang, and Labyrinth, linked by Trinity's intertwined rings, embody all forms of love and the endless possibilities of connection, be it family, friends, or lovers.

The stars of the campaign move independently yet in harmony, like the three rings of the Trinity, against the backdrop of the expansive landscapes of Arles, elegantly advancing. The campaign, accompanied by music composed by Labyrinth, unites the voices of the ambassadors to invite reflection on the diverse relationships we form.

"Our love, in whatever form it takes, brings us closer when we face friendship, passion, family, and love. The important thing is that even if it's just for a moment, love has the power to bind us forever."

Paul Mescal

Irish actor Paul Mescal is renowned for expressing the nuances and emotions of his roles both on stage and in front of the camera. Following his memorable role in 'Normal People,' he was nominated for an Oscar for Best Actor, among many other awards.

"For me, Trinity symbolizes friendship, love, and affection.""I am truly honored to be part of this campaign." - Paul Mescal

JISOO

Jisoo has become a global artist to watch, setting numerous milestones since her debut. The global pop star, with over 77.6 million followers on Instagram, has grown from being a member of one of the most successful bands, Blackpink, to a talented and iconic actor, uniting all generations worldwide.

"For me, Trinity is a part of our lives, connected to the concept of diversity, embracing all that I am and encouraging the new generation to do the same." – JISOO

Yara Shahidi

An award-winning American actress and producer, and nominee for Emmys and Golden Globes, star of ABC's popular series Black-ish.

She has quickly established herself as a versatile and compelling actress and a person to watch in Hollywood.Graduating from Harvard, she is known for her social engagement and activism, especially for the struggle for diversity on screen. In 2023, she took on the role of Tinker Bell in "Peter Pan & Wendy" and appeared in "The Girl Who Brought a Cake to a Bar," also participating in its production.

"Because my life is the result of the profound love I've felt from the communities I support, for me, Trinity is a symbol of connectivity and love." – Yara Shahidi (Yara Shahidi)

Jackson Wang

Jackson Wang is a musician, actor, fashion designer, and creative director with over 97 million followers on social media platforms. He is the founder of Team Wang and the first Chinese artist to perform at Coachella for two consecutive years.

"I hope everyone finds their own standard of happiness and satisfaction. I strive to create emotional connections that resonate with the values of Trinity." - Jackson Wang (Jackson Wang)

Labrinth

Labrinth is a British singer, songwriter, and record producer. He has released three successful studio albums (Electronic Earth, Imagination & the Misfit Kid, Ends & Begins) and was responsible for the composition of seasons 1 and 2 of HBO's popular series Euphoria.

"It's truly amazing to empathize, love, and create together. Collaborating to connect diverse worlds and create exchanges is the true meaning of Trinity's universality." – Labrinth (Labrinth)