- Rottie launches four themed aprons targeting 'kitchenterrior'
- "An apron is also fashion" - Premium living brand redefines its brand identity
- For a life you want to stay in... 'Daily Routine Look' encompassing home cafes and workshops
- 15% off all items for launch celebration... Free gift service to enhance customer satisfaction
SEEKOUT(CEO Lee Sung-jun) announced that the premium sensibility living brand 'Rottie' has completely revamped its brand identity to a European vintage mood and officially launched an apron collection with four themes on the 5th.
The newly transformed Rottie has adopted the slogan 'Dress Up Your Routine.' This reflects the brand's intention to expand aprons from simple kitchen accessories to fashion items that express the user's personality and taste, and as lifestyle homewear. Notably, it has significantly enhanced its design competitiveness to align with the recent 'kitchenterrior' trend of decorating personal spaces to one's taste.
The newly released apron lineup reinterprets European sensibilities into four distinct themes, offering consumers a wider range of choices.
- Toile Sketch: A signature line featuring classic and elegant vibes with traditional drawing patterns
- Quiet Plain: A minimal line that emphasizes neat charm with natural textures and simple colors
- Floral Rest: A garden line that adds bright and cozy feelings with romantic floral patterns
- Stitch Line: A daily line that highlights casual moods with detailed stitch accents
Chic Out CEO Lee Sung-jun stated, "Aprons are evolving beyond tools for cooking or cleaning to 'everyday looks' that express oneself in various hobbies such as home cafes, workshops, and gardening. We hope the four collections with different moods will make customers' precious daily lives even more special."
Meanwhile, Rottie has prepared generous benefits to commemorate the brand renewal and new collection launch. They are offering a 15% discount on all products through the official brand store, and all apron purchasers will receive a luxurious 'premium gift box' packaging service for free. This is expected to provide high satisfaction to customers, especially during the gift-giving season.
Information about Rottie's new collection and detailed event details can be found on the official Naver brand store (https://brand.naver.com/rottie).
