An Yu-jin X Mardi Mercredi, 24 Spring Collection Photoshoot Revealed | 1 — [Photo Source=Mardi Mercredi]

The contemporary brand with French sensibility, Mardi Mercredi, has selected IVE's An Yu-jin as a model and released the photoshoot for their 24 Spring Collection featuring An Yu-jin.

An Yu-jin X Mardi Mercredi, 24 Spring Collection Photoshoot Revealed | 2 — [Photo Source=Mardi Mercredi]

Mardi Mercredi announced that they have chosen An Yu-jin, the leader of the fourth-generation representative girl group IVE, who is at the center of global popularity, as the new face of the brand.

An Yu-jin X Mardi Mercredi, 24 Spring Collection Photoshoot Revealed | 3 — [Photo Source=Mardi Mercredi]

The brand stated, "With her lovely and vibrant image, autonomous and confident attitude, and trendy mood, An Yu-jin perfectly matches the direction our brand is aiming for. We also anticipate positive synergy between Mardi Mercredi and An Yu-jin, which is growing globally based on the active support of the MZ generation."

An Yu-jin X Mardi Mercredi, 24 Spring Collection Photoshoot Revealed | 4 — [Photo Source=Mardi Mercredi]

Starting with the unveiling of the second lineup of the 24 Spring Collection, 'LES COULEURS CLASSIQUES DE MARDI MERCREDI,' An Yu-jin has officially started her modeling activities and recently completed a photoshoot, revealing part of it. With a visual reminiscent of spring, An Yu-jin created lovely moments while perfectly embodying the new collection of Mardi Mercredi with her unique proportions and cool moments.

An Yu-jin X Mardi Mercredi, 24 Spring Collection Photoshoot Revealed | 5 — [Photo Source=Mardi Mercredi]

This collection, which interprets a classic mood with the wit and sophisticated sense unique to Mardi Mercredi, introduces new items like the 'Mohair Cardigan' and 'Sweatshirts' utilizing 'Clover Mardi,' along with 'Volume Mini Sweat Skirts' and 'Swing The Tail Tassel' sweatshirts using one of the brand's icons. In particular, the sweatshirts can create a variety of outfits when set up with the joggers, shorts, and skirts that are released together.

Just like An Yu-jin in the photoshoot, the 'Alarmnight Classic V-neck Knit' can be matched with a volume skirt for a girlish look, or with a casual pique shirt and slim skirt for a fresh mood. The second lineup of Mardi Mercredi's 24 Spring Collection featuring An Yu-jin was exclusively pre-released on the brand's official site and offline stores, with promotions such as a 15% discount for the opening.

Meanwhile, Peaspeace Studio (CEO: Park Hwa-mok) operates Mardi Mercredi, which means Tuesday and Wednesday in French, showcasing a variety of classic looks based on iconic graphics and French mood. Starting with the total women's fashion brand Mardi Mercredi, it has expanded into various categories such as Lesac (bags), Le Petit (kids), Le Pomf (shoes), and Actif (sports), becoming a leading contemporary brand that receives active support from domestic and international female customers in their 20s and 30s.