This image has an empty alt attribute; its file name is 20240322_fred-_01-1.jpg — [Photo provided by FRED]

Modern jeweler creator Fred has unveiled the new 2024 brand campaign 'The Sunshine Jeweler' to capture the special moments encountered in life and the reverence for the brilliant light unfolded by the sun.

Fred, Unveils 'The Sunshine Jeweler' Reflecting Life's Journey | 1 — [Photo provided by FRED]

Fred is a jeweler with incomparable know-how and professional expertise, founded on a passion for light and color, a rich heritage, and unique techniques, reflecting the vision of founder Fred Samuel and the joy of life experienced in the South of France Riviera.

Fred, Unveils 'The Sunshine Jeweler' Reflecting Life's Journey | 2 — [Photo provided by FRED]

The newly unveiled Fred's 'The Sunshine Jeweler' campaign draws inspiration from the world of the French Riviera, loved by Fred Samuel and the Maison, capturing the eternal homage to life from dawn to dusk under the dazzling sun.

Fred, Unveils 'The Sunshine Jeweler' Reflecting Life's Journey | 3 — [Photo provided by FRED]

Based on the brand's rich legacy, the campaign portrays the everyday magnificence of life as an endless spectrum above the shimmering Riviera seas.

Fred, Unveils 'The Sunshine Jeweler' Reflecting Life's Journey | 4 — [Photo provided by FRED]

Moreover, Fred's signature high jewelry collections such as Force10, Chance Infinie, and Pretty Woman shine like the sun and stars under the Riviera sky, enhancing every moment of life in this campaign.

Fred, Unveils 'The Sunshine Jeweler' Reflecting Life's Journey | 5 — [Photo provided by FRED]

Fred's 2024 new campaign 'The Sunshine Jeweler' is available to explore in department stores nationwide and the official online boutique.